One of the first multi-brand interactive virtual reality (VR) worlds, Tomato Galaxy, was officially launched at Meta Horizon Worlds in December. 30. The project is managed by Tomato US, a subsidiary of BlueFocus Intelligent Communications Group Co., Ltd (BlueFocus) (SHE: 300058); with its own world created by the designers at Vidyuu.
Meta Horizon Worlds is a social VR platform where users can explore over 10,000 different worlds. Meta Quest 2. Tomato Galaxy is a tomato-themed world where users can interact with ten brands, including ECOVACS, Hisense, LilysilkXtep, IQOO, Ugreen, Wave, Smileader, Moody, and OSOTEK.
Tomato Galaxy consists of four interconnected worlds: Spaceship Voyage, Sun Hemisphere, Night Hemisphere and Tomato Eye. Players must play mini-games and collect Tomato Energy, which is a key resource for activating the magical portals that connect the worlds.
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Andrew WongDirector, Head of Transportation Business at Meta, said: “It’s one of the most complex worlds I’ve seen in Meta Horizon Worlds… it can be considered an interactive brand gallery and offers an enhanced user experience. This is something for Horizon Worlds very new.”
Tomato Galaxy is more than just a virtual playground. In addition to the fun gameplay, it offers unprecedented brand awareness. “Many brands have already built their worlds at Meta Horizon Worlds, but we have never seen a world that includes so many brands from different categories,” he said. Joy GuoTomato Galaxy Project Manager.
Tomato Galaxy’s immersive VR experience provides a new way for brands to reach and interact with existing and potential customers. A deeper connection between the brand and the players will be created through built-in mini-games. Jiao Li, BlueMedia Vice President and General Manager of Tomato Interactive said: “With the goal of using innovative technology to strengthen our clients’ business, BlueFocus has taken significant steps into the marketing metaverse.”
For those without headsets, an AR filter called “Tomato Together” was also launched on Facebook and Instagram. “With our commitment to the marketing metaverse, we will focus on developing creative campaigns and creating outstanding experiences for brands and consumers. Tomato Galaxy is just the beginning,” said Jiao.
With its extensive industry experience, BlueFocus will continue to optimize its metaverse marketing strategy by connecting with brands and content creators and bringing users into the metaverse.
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