The coolest, most fun and unique sports destination has a new name – The Talladega Garage Experience Presented by Coolray at the iconic Talladega Superspeedway.
Coolray Heating, Cooling, Plumbing & Electrical will serve as a sponsor of the Talladega Garage Experience Presented by Coolray, which allows guests to fully immerse themselves in the sport of NASCAR with up-close access to locker rooms, interactive attractions and equipment improved. . The 2.66-mile site announced last September an official multi-year ‘Heating, Cooling, Plumbing and Electrical’ partnership with Coolray.
“Our Coolray brands have been a leader in the home service industry since 1966, seeking to provide fast service and industry-leading warranties,” said Christopher Bean, President of Coolray Companies. “We’re excited to be a part of such an iconic place in NASCAR that also values speed. We look forward to being a part of the Talladega Garage Experience for race fans this April and beyond.”
Coolray Company of Brands is the Southeast’s leader in home maintenance and repair services, specializing in heating, air conditioning, plumbing, electrical and water solutions. The company’s Coolray brands include Coolray, Mr. The company has offices in Marietta, Suwanee and Jonesboro in Georgia; Birmingham, Alabama; and Nashville, Tennessee.
“The Talladega Garage Experience Presented by Coolray continues to set the standard for entertainment, family fun and no-nonsense accessibility,” said Brian Crichton, President of Talladega Superspeedway. “We are thrilled to have Coolray as part of it. Fans literally tell us all the time what a ‘cool’ place the Experience is, and the Coolray brand and name is such a fitting fit. We look forward to fans returning to the Talladega Garage Experience Presented by Coolray in April for GEICO 500 weekend.”
April will feature a trio of races, including the NASCAR GEICO Cup Series 500 on Sunday, April 23, while Saturday’s (April 22) event will feature a doubleheader – the General Tire 200 for the ARCA Menards and Ag-Pro Series 300 for the NASCAR Xfinity Series.
Guests of the Talladega Garage Experience Presented by Coolray have the ability to be up close to NASCAR’s top drivers and teams—just feet from the teams preparing the race cars—through a fan concourse under the same roof as the NASCAR Cup Series garage bays .
The epicenter of the Talladega Garage Experience Presented by Coolray is the 35,000-square-foot “BIG BILL’s” covered outdoor Social Club, named after NASCAR and Talladega Superspeedway founder “Big” Bill France, Sr. Located between two of the NASCAR Cup Series garages that house 22 racing teams, it is complete with a 41′ diagonal video board, eight media towers with televisions, a large bar area with a 75′ stainless steel counter and a variety of options seats to meet the comfort level of fans.
The Talladega Garage Experience Presented by Coolray is also highlighted by the Fr8Auctions Celebration Plaza which features the entertainment stage and the Ruoff Mortgage Victory Lane where fans can be a part of the winners’ victory celebrations. Fans can relax with a refreshing drink in the Tito’s Lemonade Parlor and Clyde May’s Yard then enjoy the Play Zone and Kids Zone.
Plus, the Talladega Garage Experience offers fans free Wi-Fi, incredible concessions valued at $4 or less, access to Sunday’s pre-race ceremonies, Iron Alley and much more! Surrounding all the structured areas is an additional 140,000 square feet of seating, concession carts, landscaped green space and much more.
For all GEICO 500 weekend ticket information, including the Talladega Garage Experience Presented by Coolray, visit www.talladegasuperspeedway.com
Fans are encouraged to keep up with all the action at the biggest, baddest track on the planet by attending Talladega Superspeedway at I tweet, Facebook AND Instagramas well as all-new NASCAR tracks APPLICATION. for the latest highway news.
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