we have seen trials previously collected all cards (credit, debit, loyalty, etc.) together, but Card Blanch claims to have brought a new perspective to the concept and closed it with a very elegant bundle, ashamed of half a million worth of angel investment. The company gets a few pieces of the slide deck right, which we rarely see done well, so this is wonderfully refreshing. Let’s dive right now!
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Slides in this deck
Card Blanch’s deck consists of only 12 slides, and the team tells us it’s exactly as described, without redaction.
- cover slide
- problem slide
- market size slide
- solution slide
- product slide
- “How it works” slide
- competition slide
- revenue model slide
- market opportunity slide
- “Next steps” — ask slide
- “All your wallet in one card” — value prop slide
- “Complete spend analytics in one place”— summary slide
Three things to love
The graphic designers at Card Blanch deserve a raise; This is one of the best designed decks I’ve seen in a hot minute. Let’s take a look at the highlights:
It’s a big enough market
I don’t think anyone would object to the number of cards in circulation and used in the US, and perhaps more so, “what is the market we’re after?” kind of approach, but when it comes to market size reductions, it’s hard to argue with that.
Shop cards, loyalty cards, credit cards – they all have different advantages (otherwise, the average American doesn’t always carry six cards with them). I love how this slide presents the data in a simple and clean way. And the “text flows behind the person” design is a really nice touch.
If your market is huge and obvious, you can get away with a market downturn like this. One thing, however: This is probably a very mature and fairly plateau market. I doubt it exists share There will be more growth in this industry. This means you have to offer a tremendous customer advantage to really stand out. Can Card Blanch achieve this?
Awesome “ask” slide
Okay, this isn’t exactly a slam dunk as an “ask” slide, but at least there’s a certain amount of money raised and the company has a set of goals to achieve in the next phase of its existence. .
I wish the slide used SMART – specific, measurable, achievable, relevant, and time-based – goals. This list is great, but none of the milestones are specifically measurable (product development will never be terminated; go-to-market will never be complete; “aggressive” means nothing without numbers added, etc.) or have specific deadlines. attached. Still – I’ve rarely seen slides this good, so I thought I’d celebrate anyway.
very easy to understand
It’s not a great first impression if your potential investors are scrutinizing your deck to see if you’re trying to scam them.
What Card Blanch really excels at is telling its story through design patterns. The full story of how the product works, which is to pay with the right card in the right place to maximize card benefits, fits in four elegant screenshots. (Slide 12 includes the rest.)
It’s a really good storytelling tool because founders can give a voice-over to how it works. Or will Work?
One oddity with this pitching deck: Nowhere on the deck is it stated how much of it was actually built and how much was mockups and good ideas. To be clear, this isn’t unusual in pre-seed/angel stage presentation decks, but in a world where investors are trying to determine how much risk there is to begin with, including an update on what’s been done so far will be helpful.
For the remainder of this disassembly, we’ll take a look at three things Card Blanch can improve or do differently, along with the full court deck!